How Danish is Häagen-Dazs?

| David Lewis | Marketing

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Häagen-Dazs is as danish as Yankee stadium is.   

This ice cream brand was established by Reuben and Rose Mattus from the Bronx, New York.

Mattus believed that Danish dairy-products have a positive image in the United States. Hence, he wanted Danish-sounding name. 

Haagen Dazs has no meaning in Danish and the umlaut ä does not exist in Danish over an a – it just makes it look more danish.

Reuben’s daughter reported he sat in the kitchen for hours saying nonsensical words until he came up with a combination that he liked.

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Are you an Ice-Cream-history addict? Here are some facts for you:

Evidence of frozen foods has been found as early as in the Persian kingdom era. They used to add grape juice to snow or ice, preserved from the winter in underground warehouses. It was a kind of an ice lolly.

The Truinain-Italians were the first to mix fruit juices and ice. From Turin, the ice cream was moved by the Arabs merchants to Rome, where even honey was added to the mixture.

It is recorded that the Roman Emperor Nero Caesar (who later burned Rome) who stored ice under his palace for “sweet dessert”.

From Rome, ice cream moved to France. The French add milk to the mixture and it is there that ice cream finally took its present-day shape.

In 1843, an American housewife invented the manual ice-cream machine.

In 1903, a waffle ice cream cup was invented and in 1922 the ice cream stick was invented, from which the popsicle industry developed.

Are you an Ice-Cream-history addict? Here are some facts for you:

Evidence of frozen foods has been found as early as in the Persian kingdom era. They used to add grape juice to snow or ice, preserved from the winter in underground warehouses. It was a kind of an ice lolly.

The Truinain-Italians were the first to mix fruit juices and ice. From Turin, the ice cream was moved by the Arabs merchants to Rome, where even honey was added to the mixture.

It is recorded that the Roman Emperor Nero Caesar (who later burned Rome) who stored ice under his palace for “sweet dessert”.

From Rome, ice cream moved to France. The French add milk to the mixture and it is there that ice cream finally took its present-day shape.

In 1843, an American housewife invented the manual ice-cream machine.

In 1903, a waffle ice cream cup was invented and in 1922 the ice cream stick was invented, from which the popsicle industry developed.